What Makes Us Tick
Our Mission
We help our clients navigate the highly dynamic and complex macroeconomic and geopolitical landscape in pursuit of their most important financial goals.
Our Value Proposition
Cairns Wealth Management provides value to our clients through truly objective advice informed by independent thinking cultivated through 4+ decades of experience. These characteristics guide us in helping clients clarify their goals, craft an individualized plan, and stay on track with that plan by discerning important directional signals from the daily noise of our chaotic world. The result of this process for our clients is to help with financial peace of mind.
What Makes Us Different?
This is a question we’re frequently asked. The short answer is that we’re rarely satisfied being part of the crowd, primarily because our experience has been that consensus opinions typically lead to mediocre outcomes.
A core belief of ours is that a wealth management plan is the vehicle that moves us toward our financial goals, and in that context, investment returns power that vehicle forward. Here in California, we are all too familiar with traffic…sometimes, really bad traffic – which, of course, delays our arrival to where we’re going. Likewise, overcrowded traffic in consensus driven investment strategies can lead to stalled performance.
Rather than merely blaming traffic as the problem and accepting the delay, we view the task of monitoring developing investment traffic patterns as an important part of our process. And not just monitoring these patterns but being both willing and capable of shifting gears and changing lanes as developments warrant – even to the point of changing to a different route altogether.
For instance, we firmly believe the world is experiencing a generational transition in its macroeconomic and geopolitical ordering. As such, we believe this transition will impact financial markets in a way that renders previously successful investment strategies ─ those which have become consensus favorites ─ much less successful going forward.
The bottom line is that we’re not here to play the same tune as everyone else. We’re here to help you navigate the road ahead with clarity, agility, and a strategy built for the terrain we believe is coming. If your advisor isn’t actively helping you shift lanes in a changing world, you might want to ask: are they driving or just along for the ride?
Our Philosophy
We believe in a commonsense approach to wealth management as a goals-oriented process. We further believe that absent positive real returns, financial plans collapse.
We are guided by our ten principles of successful wealth management:
Accept or Delegate Your Fiduciary Responsibility
Wealth Management is an ongoing process that involves multiple disciplines. Specialized knowledge and experience go a long way in capturing the benefits of these varied disciplines. If you do not feel comfortably competent with some of these specializations, you may wish to retain qualified professionals for assistance. Cairns Wealth Management identifies the following elements of the wealth management process:
Risk Management: What potential risks can be reasonably identified and how can you be prepared for protecting your wealth should they materialize? These risks might include health, property, job/business, legal liability, etc.
Asset Management: Are your assets structured and positioned in ways that effectively support the pursuit of your goals given both the current and anticipated economic environment?
Tax Management: Taxes can be a significant drain on your hard-earned wealth. Are appropriate processes and entities in place to assist in the tax-efficient pursuit of your goals?
Credit Management: Credit is a tool. It is neither inherently good nor bad. What matters is why you are using it and how it is structured. Terms, rates, payment schedules, and impact on cash flow are some credit related issues to review on a regular basis
Income Planning: Wealth accumulation is one thing. Structuring that accumulated wealth for efficient distribution as income is another, especially in a changing macroeconomic environment. Maintaining the purchasing power of your income is a major consideration.
Legacy Planning: How do you want to see your wealth passed on? Who would you like to see benefit from it? How would you like them to have access to it? Are there charitable causes you would like to benefit? Would you like to see any of this happen during your lifetime? These are some of the important questions to consider in creating your legacy plan.
Have SMART Goals
Specific goals answer the 6 Ws - Who, What, Where, When, Which, and Why. The "Which" may be a new W for some. In the context of specific goals, it asks Which requirements or constraints may become obstacles in pursuit of the goal.
Measurable goals are defined with precise times, amounts, or other units. They answer How questions, such as How Much? How Many? How Fast?
Attainable goals stretch your limits. They are attainable but challenging. Think of the quote, "Aim for the moon, even if you miss, you'll land in the stars!"
Relevant goals align with your broader values and objectives. They are the opposite of haphazard or scattered goals.
Time-bound goals have specific deadlines.
The SMART framework can apply to goals in all areas of your life, including professional, financial, personal health, relationships, leisure, personal growth, and spirituality. To further enhance the likelihood of success, think more of the process required than the outcome desired. You have more control over the process.
Understand Risk is the Price of Return
The 30-day Treasury Bill yield is considered the risk-free rate of return. There is no risk that you will not be repaid. If the Treasury does not have dollars to repay you, they will print them. However, when federal taxation and inflation are subtracted from the yield, your purchasing power has not changed. You have received a real yield of close to 0%. To receive a higher yield generally requires investing in riskier ventures. So, to say, "I don't want to take any risk" is synonymous with, "I don't want to make any money".
Respect the Macroeconomic and Geopolitical Landscape
A famous quote states, “There are decades where nothing happens, and there are weeks where decades seem to happen”. This quote can be applied to both macroeconomics and geopolitics. Since the collapse of the Soviet Union the macroeconomic landscape had few bumps in it. Over time, it became a less obvious consideration for investment decisions. Geopolitical risks were a bit higher in that timeframe, but not meaningfully so. However, since the outbreak of COVID-19, time seems to have accelerated greatly, and both macroeconomics and geopolitics matter again.
Anticipate Adversity and Have a Plan to Stay on Plan
This principle refers to risks beyond investment markets. The world is rapidly changing and tactics criminals use for attacking your wealth are evolving too. Instances of cybersecurity breaches such as identity theft, ransomware, and impersonation are rapidly rising. There is also a higher threat of litigation as your wealth grows. Do any of these issues apply to you? If so, what is your plan to protect you and your family?
Build Your Individualized Portfolio
This may require the creation of separate pools of capital for different goals. For instance, if you are investing for the education of a young child you may wish to accept a greater degree of risk in the early years of that program. Whereas if you are at the same time providing income for your retirement you may wish to employ a very different strategy for that pool of capital. Whatever the case happens to be for you, the investment portfolio fueling your plan should be customized to your SMART goals.
Regularly Review Progress Towards Your Goals
There will be bumps in the road during the journey towards your goals. Sometimes these bumps initially feel catastrophic, especially when amplified by the nonstop noise of media. But even a major market correction will likely have minimal impact on the success of a well-structured long-term plan. These types of bumps are built into the assumptions of the plan. Regular reviews can help create peace of mind knowing you are still on track for your goals.
Rebalance Your Portfolio Allocations When Prudent
Rebalancing to your target allocations periodically is a methodical way of selling high and buying low.
Don't Let the Tax-Tail Wag the Dog
Refusing to take a capital gain can lead to over-concentrations in a position that creates greater risk than rebalancing and paying the tax. Huge profits in the internet boom of the late 90s were subsequently lost by some investors because they couldn't bring themselves to pay a large capital gains tax. Was the complete loss of the gain worth not paying the tax?
Connect Your Wealth Management Professionals
Wealth Management requires a high degree of competence in multiple disciplines. A tactic that makes sense in the context of one specific discipline may create a sub-optimal outcome in the light of another. To enhance the likelihood of successfully achieving the SMART goals of your wealth management plan, it helps to have the different professionals involved in your situation talking with each other periodically.